We should have known something was up, when Beyonce wasn’t popping up on out Internet screens every other day. Besides the occasional Instagram posts, Beyonce was unusually quiet. It could have something to do with the fact that the “Dangerously In Love” entertainer was striking a deal with Pepsi for an estimated $50 million. “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity,” said Beyonce in an official statement.
With a relationship that has spanned over a decade, Beyonce earns the title of brand ambassador. Among her duties as such, she will:
-Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
-Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership
-Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
Beyonce will most likely tie in the release of her new music with her performance at the 2013 Superbowl. Gosh. We love Beyonce!