Why Aren’t More Stores Using Fuller-Figured Mannequins Like These?


Well, this is pretty awesome. Swedish department store Åhléns has been the subject of some debate recently ever since a photo of two of their mannequins went viral — and for once, it isn’t because the mannequins had protruding bones, pencil-thin legs, or were construed to promote eating disorders. Nope, these plastic ladies stood out because, unlike most we encounter in malls and shops around America, they represent women of an average size.

Australia’s Today’s Woman says that the mannequins are sizes 12 and 16, asking Facebook fans to “like” and “share” their photo if they would like these to become common in more stores. To date, 147,178 people have liked it, and 138,006 people have shared it, which seems like a pretty powerful message to retailers the world over.

According to ABC News, the average store mannequin is a size 4 or 6, although in our own experience, those in high end shops tend to skew even smaller, often necessitating clips and pins to get the clothing to fit onto their strikingly skinny frames. And while we don’t think that thinner mannequins should be replaced altogether — size 0 women are still “real” women, after all — a little variety would be really refreshing in the retail experience. Plus, it might go a long way towards convincing women who feel alienated by the stick-thin figures in the window that the merch can look good on them, too. Or, to put it in the language of retail executives: $$$.

2 responses to “Why Aren’t More Stores Using Fuller-Figured Mannequins Like These?

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