The 35th Anniversary of VARA


Ferragamo Fêtes An Old Favorite At The Launch Of L’Icona

Ferragamo has officially took over the upper level of the McKittrick Hotel and its lush rooftop bar, Gallow Green, to celebrate the launch of L’Icona, the brand’s online tribute to their iconic Vara shoe, which is celebrating 35 years on the feet of stylish women the world over. After sharing a very tight elevator up with Lily Aldridge and a gaggle of friends, we took in a performance by Vogue-anointed It Girl Sophie Auster, ogled the charming photos of Claiborne Swanson Frank, which were artfully strewn across tables and hung from clothing lines, and surveyed the very glamorous crowd.

Launched today, L’Icona celebrates the classic bow-topped, mid-heel shoe that one instantly associates with all things Ferragamo. Swanson Frank photographed the Vara, and its ballet flat sister the Varina, on 21 women, including Lauren Santo DomingoOlivia PalermoAmanda HearstCamilla Belle, and Alexandra Richards, with the images debuting online over the course of 21 days.

And while the Italian brand and the crowd they enlisted are as blue-blooded as they come, the party wasn’t all born-and-bred Upper East Siders. As we made our exit, we crossed paths with a ruby-tressed Azealia Banks, who we imagine we’ll be seeing again soon at a certain anarchy-themed bash.

Check out photos from the event below, and watch the video to see Ferragamo’s spring runway show:

 

Clairborne Swanson Frank, Jessica Hart, and Nicole Trunfio in Ferragamo

FERRAGAMO Celebrates The Launch of L’ICONA Highlighting The 35th Anniversary of VARA
Photo: David X Prutting/BFAnyc.com

Lily Aldridge in Ferragamo

FERRAGAMO Celebrates The Launch of L’ICONA Highlighting The 35th Anniversary of VARA
Photo: David X Prutting/BFAnyc.com

Jessica Hart in Ferragamo

FERRAGAMO Celebrates The Launch of L’ICONA Highlighting The 35th Anniversary of VARA
Photo: David X Prutting/BFAnyc.com

Azealia Banks

FERRAGAMO Celebrates The Launch of L’ICONA Highlighting The 35th Anniversary of VARA

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